Qualitative research helps clients understand their customers, develop products and services to better meet customer needs, and design communication materials that resonate with their target audience.
Qualitative research methods used by Group Works include:
- Focus groups
- In-depth interviews (IDIs)
- Online discussion boards
- Website user experience (UX) interviews (in-person and remote)
Group Works provides professional meeting facilitation services:
- Annual board retreats
- Brainstorming sessions
- Customer advisory boards
- Strategic planning meetings
Group Works also consults with clients on agenda design, crafting discussion guides and survey questions, as well as facilitation coaching.